A small team, based in Annapolis. You work with the same people from the first conversation to launch, and long after.
Michael has spent his career where storytelling meets technology. He began as NBC4 Washington's first digital journalist, reporting for broadcast and the web and appearing on MSNBC, TODAY and CNN, then led communications and new media for Meals on Wheels Association of America, where he built its first television studio and podcast.
Most recently he led AI adoption as a digital director at AARP, building AI assistants and teaching teams to put them to work. At Bay House Digital he brings both halves together: sites that look the part, and AI that handles the busywork behind them.
At AARP he led the adoption of AI-enabled personalization across marketing teams, built three internal AI assistants and created the training, office hours and newsletters that got people using them. In 2024 he co-created AARP My Milestones, the winning concept in the organization's Digital First Ideas Pitch Competition.
Behind every commission is a team that keeps the contracts, calendar and correspondence from ever becoming your problem.
Administrative AssistantRhona SchaeferRhona keeps the studio running behind the scenes: contracts and paperwork, Michael’s calendar, invoices and the hundred small details that keep a small firm on schedule. If a document needs a signature or a meeting needs a time, it has already crossed her desk.
Sr Tech LeadVijay KumarVijay leads the technical side of every web, development and AI project: the code behind each site, the hosting and security, and the assistants and automations that run in the background. He works from India, so a build often moves forward overnight while you sleep, and by morning it’s ready for your review.
Michael reported live for MSNBC and NBC4 Washington before he spent his career building digital products, running communications and leading AI adoption. Every one of those jobs shows up in what Bay House Digital does.
NBC4 Washington’s first digital journalist. Wrote, shot, edited and fronted his own stories, with work picked up by the Today Show and MSNBC.
Websites, video and words that sound like you, made clear for people who are busy.
Digital products at national scale. Shaped AARP.org and the AARP Now app as Senior Advisor, Digital Services, then led the Work & Jobs digital portfolio.
Sites planned around what visitors need to do, and built to be found.
A CEO’s voice, in every format. At Meals On Wheels America he wrote the CEO’s communications, ghostwrote a Huffington Post column, launched a CEO-hosted podcast and created a television program on RLTV.
The heart of Become an Author: helping you tell your story in your own voice, then publishing it.
Audiences that grow. Grew the organization’s social audience from a few hundred to more than 10,000 in six months.
Social platforms, mailing lists and the automation that keeps followers coming back.
AI that people actually use. Led the communications and change management behind enterprise AI adoption at AARP, and built AI assistants for staff. Plans every rollout against the Prosci ADKAR® Model and is a GAQM Certified Problem and Change Manager.
AI assistants set up around the way you already work, with you in charge of what goes out.
The person who designs your site is the person you meet. Nothing is handed to a junior. The senior team you meet is the team that builds your site.
If what you need is simpler than you think, or better done by someone else, we will say so before you sign.
You own the site, the domain and every file, and we build it so anyone can maintain it after us.
We reply personally within one business day.